The ICBA social media monitoring tool alerted my bank to a potentially hostile situation that posted on an individual’s Facebook account. Following the alert notification, we communicated these threatening statements about numerous financial institutions to authorities. As a result, we were able to be proactive to ensure the safety of our team. This tool, provided free of charge to ICBA members, is an essential component of our bank’s Social Media and Security policies.
Frequently Asked Questions
At ICBA, we understand the importance of reputational risk and the responsibility you have to protect your bank’s reputation, which includes the fast-paced world of social media. Listening is key. That’s why we now offer exclusively to ICBA members a premier social media monitoring solution. This no-cost member benefit helps you stay connected with your customers so you know who’s talking about you, what’s being said, and what’s taking place in the virtual world. ICBA Social Media Monitor searches millions of tweets, Facebook posts, news outlets and blogs and hundreds of other social networks for any mention of your brand and aggregates the results into a simple daily email alert.
Why should I be concerned about Social Media Monitoring?
Social media is affecting the way we all do business. Tweets, posts, blogs and social networks have changed the way customers and businesses communicate. Individuals now have the ability to comment on an experience while it’s happening using their cell phone and a social media outlet. We understand the importance of reputation risk and the responsibility you have to protect your bank’s reputation on social media. That’s why ICBA Social Media Monitor is the perfect tool to aid in listening to the conversation online.
What is ICBA Social Media Monitor?
ICBA Social Media Monitor is an online monitoring tool designed to capture what is being said about your bank on the Internet. ICBA Social Media Monitor searches millions of tweets, Facebook posts, blogs and hundreds of other social networks for any mention of your brand and aggregates the results into a simple daily email alert.
How do I register for Social Media Monitor?
Simply fill out the form above and we will email you login credentials.
What keywords or phrases should my bank monitor?
ICBA Social Media Monitor will search up to five (5) keywords or phrases significant to your bank. Common keywords and phrases that your bank should monitor are bank name, bank abbreviation (note: this may also capture many other social media slang and shorthand), bank president’s name, popular products and services, competitors, or other common key slogans associated with your bank and its branding.
You may also subtract phrases to avoid seeing the same results as another bank with the same name. (“First State Bank” NOT California could help remove the results that are irrelevant to your brand).
How do I make changes to my account?
Simply login to Social Media Monitor at icba.socialassurance.com and edit your settings.